The Firefly Consultancy.

Driving stronger commercial returns for housebuilders through smarter sales, marketing, and development strategies.

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Sales and MarketingLiana Canavan

Sales & Marketing expertise that delivers business growth.

The Firefly Consultancy provides board-level sales and marketing support to UK house builders, combining insights developed through decades of experience working inside the housebuilding industry with practical solutions that increase sales success and development margins. Services include:

  • Fractional Sales & Marketing Director support
  • Land appraisal and market research reports
  • Business development and growth consultancy
  • Strategic projects support
  • Bespoke sales training programmes
  • Mystery shopping
  • Senior-level coaching and mentoring
  • Specialist recruitment services
Consultancy
Consultancy

Expert guidance on business development and growth strategy to help scale with confidence.

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Sales & Marketing
Sales & Marketing

Flexible sales and marketing expertise, from short-term projects and market research to fractional sales and marketing director-level support.

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Training & coaching
Training & coaching

Tailored executive coaching and customised small group training for sales teams and managers.

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Recruitment
Recruitment

Partnering with a specialist recruitment consultant to offer bespoke services to the house-building sector, informed by extensive industry experience.

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Clients Include

Miller Homes Cala Homes Ogilvie Homes Pixel Turnberry Homes Keepmoat
GS Brown Construction CCG Homes Ambassador Residential

Photo Credit: Turnberry Homes,  Queenswater, Dumbarton.

Housing Industry

With board level industry experience across the house building sector, including the esteemed Cala Homes, Liana combines practical sales, marketing, and customer service experience with strategic insight to help businesses grow.

Firefly partners with senior leadership teams to shape smarter strategies, improve decision-making, and create stronger commercial performances across developments and portfolios.

Case Studies

Working closely with business leaders, each case study looks at their requirements, the strategies applied, and the outcomes we achieved together. Explore our approach and the measurable impact of our work across different businesses.